Graphic Design BA (Hons)
Subject and course type
- Graphic Design and Illustration
- Undergraduate
Study for your degree in Graphic Design at Ji8¸£ÀûÍø, ranked No. 1 in London and Top 5 in the UK for Graphic Design* in the Guardian University Guide 2025 (*covers Graphic Design and Illustration Animation).
Our Graphic Design students have won 52 international competitions in the last five years, including RSA, Creative Conscience Awards, ISTD and D&AD. This reflects the quality of work from this practice-based course.
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Refine your practice and explore your creative potential
Prepare for your career in Graphic Design
With the Graphic Design BA (Hons) course from Ji8¸£ÀûÍø, you'll use our studio spaces and facilities to experiment and explore new ways to push the boundaries and open discourse across disciplines.
Throughout the course, you'll be encouraged to explore and develop expertise in current design approaches, techniques, media, and applications. These include branding, editorial, interactive design, packaging and 3D design, advertising, information design, digital moving image, and sustainable and experiential design.
A variety of skills and techniques will support your project work by helping you to realise solution-led ideas. These skills include typography, photography, moving image, printmaking, rapid proto-typing, analysis and research, human factors, presentation, interactive and graphic software.
As part of Kingston School of Art, students on this course benefit from joining a creative community where collaborative working and critical practice are encouraged. Our workshops and studios are open to all disciplines, enabling students and staff to work together, share ideas and explore multi-disciplinary making.
Why choose this course
On this course, you'll be encouraged to be innovative, invent and inspire change. In addition to learning core design and research skills, you'll work on live projects throughout the course. Recent collaborations have included RSA, D&AD, Creative Review, The Science Museum, Amnesty International, Croydon Council, The British Film Institute and Save the Children.
You'll develop a personal practice through rigorous investigation of a range of focused projects. Design fields include photography, film and animation, typography, interaction, service design, user experience, social design, digital, and book and editorial design.
At the end of the course, you'll be equipped with a combination of creative skills, cognitive processes and methodologies, which will help you to shape the future for business, culture and communities.
The Art School Experience
As part of Kingston School of Art, students on this course benefit from joining a creative community where we encourage collaborative working and critical practice.
Our workshops and studios are open to all disciplines, enabling students and staff to work together, share ideas and explore multi-disciplinary making.
Course content
The Graphic Design course has an applied approach to the expanding field of graphic design: you'll use our studios and facilities to experiment, exploring new ways to push the boundaries of visual communication.
You'll have plenty of opportunities to participate in live projects and work with the broader design industry: collaboration, teamwork and cross-disciplinary projects are strongly encouraged to reflect professional practice.
The course hosts regular visits to studios, events and conferences both within the UK and further afield.
Year 1
Year 1 encourages an open-minded and exploratory approach to understanding design. You'll work on individual and team projects, to develop your knowledge of the design process, visual language, typographic principles and core skills.
Core modules
30 credits
The module is an introduction to the history and critical study of graphic design. It will provide students with an understanding of the historical development of graphic design within the larger field of cultural production, and an awareness of core debates and concepts in the history of art and design.
Through a series of thematic sessions, students will reflect on what might be key stages in the history of graphic design; unpack the images, objects, and processes of graphic design and the different ways in which they mean; and engage with the ideas and practices that have shaped graphic design as a social, cultural, and economic activity.
Through discussion, students will develop an understanding of the key themes and critical issues that inform contemporary design practices. They will be able to examine the relationship between theory and practice in graphic design and start developing their skills as independent researchers and reflective practitioners.
30 credits
The aim of this module is to introduce you to how the designer can engage, interact with and respond to different contexts and varied audiences. These include the personal and professional, geographical and environmental, social and political, commercial and educational, local and global. The emphasis in this module is on developing experience and understanding of how design and communication function in the wider world.
30.00 credits
The aim of this module is to introduce you to the fundamental principles and components of graphic design and visual communication, through a range of projects, workshops, experiments and exercises that explore the relationship between materials, methods, messages and meaning. Key areas include typography and layout, hierarchy and composition, visual thinking and visual language, process and production techniques and context. The emphasis in this module is on developing core competencies that underpin graphic design practice.
30 credits
This module focuses on the generation of concepts and ideas. The aim of the module is to develop conceptual ability and creative confidence in responding to a range of design and communication challenges. It introduces you to different ways of thinking and generating ideas, with emphasis on currency, appropriateness and dynamism of approach and solution. Project briefs encourage you to expand your knowledge and experiences, challenge assumptions, subvert norms and learn about the role of risk within the creative process.
Year 2
Year 2 helps you develop creative and interpersonal skills, used to explore imaginative ways to communicate. You'll develop a particular area of graphic design through self-initiated projects, complementing your studio work. You'll learn about the wide social and cultural context in which graphic designers work, and will collaborate with students from other courses on projects. You'll also gain useful career management skills and will have the opportunity to study abroad or undertake a work placement.
Core modules
30.00 credits
The emphasis in this module is on exploring and understanding the design process, with particular focus on the relationship between research, development and the successful realisation of ideas. The module introduces you to a range of methodologies including design thinking, prototyping and iteration and through varied briefs, workshops and project work, examines how these methods inform design process and effective solutions. Projects are designed to extend design vocabularies and knowledge of materials and visual languages (including typography, photography and moving image) as vehicles for communication and to hone analytical and critical evaluation skills in the resolution and realisation of ideas.
30 credits
This module builds on the historical and thematic content introduced at Level 4 and emphasises the theorisation of contemporary graphic design practice. A series of lectures, seminars, workshops, tutorials, screenings and visits informs and supports your own emerging research interests and the development of independent visual and academic research skills that cross history/theory and design practice. Lectures and seminars will deepen critical and theoretical engagement with contemporary issues in graphic design. Seminar tasks and assessments are carefully designed to foreground projects that support the location of graphic design as a discipline. Research methodologies are introduced through case studies and practical activities that reflect the issues explored through the module's contemporary content.
30.00 credits
The aim of this module is to develop understanding of the role of the designer and enable you to contextualise your personal design vision and ambition. This includes developing understanding of how to present work in a dynamic and appropriate manner and equipping you with the ability to develop and express opinions and adopt different perspectives in relation to a range of issues and contexts (social, commercial, cultural, environmental and political). The emphasis in this module is on developing knowledge, awareness and a growing confidence in articulating ideas verbally and visually and includes the design of a positioning portfolio in preparation for Level 6.
30.00 credits
The aim of the module is to explore different modes of communication and dissemination. The focus is on the interactive nature of graphic design and visual communications, with emphasis on the way in which designers engage audiences and participators in their practice. The projects in this module encourage you to experiment, embrace risk and develop innovative approaches and solutions. They will introduce you to strategies for extended research and collaboration and develop interpersonal and communication skills. The module requires you to consider how your ideas can be meaningfully applied in appropriate contexts and to relevant audiences. It includes opportunities for you to develop interdisciplinary projects and explore the possibilities of participatory practice.
Optional year
Many of our students take advantage of the ERASMUS scheme to spend a year studying or working in Europe. We have a network of links with prestigious design institutions.
Over 100 students from the course have made use of the ERASMUS Exchange over the last four years. Graphics students on the ERASMUS programme have studied in 17 different institutions.
Over 50 students have made use of ERASMUS funding to support industrial placements. The ERAMUS programme has supported over 40 students from all over Europe studying at Kingston. The study abroad programme with links in Japan, Korea, and the US supports students studying internationally.
Final year
In your final year, you'll work from a range of briefs, and develop your own, to reflect your personal interests and career aspirations. Some students work a range of areas; others choose to specialise in one. This could be branding, social design, editorial design, film and moving image, photography, advertising and promotion, typography or interactive design. Your interests and self-directed work will inform the written element of the course.
Core modules
30 credits
Building on the links between research and practice embedded at Level 5, the Independent Research Project in Critical and Historical Studies module focuses on in-depth research, critical enquiry and reflection on questions and critical issues emerging in students' own practice, and pertinent to the practice of their own discipline.
Over the module, you will initiate and develop an individual research topic; identify and evaluate appropriate archives, bodies of critical literature, visual/material sources and research methods; manage your study time; engage with and respond to tutorial dialogue and peer feedback, and apply critical and analytical skills to produce an output of 5-6,000 word (or equivalent) representing the culmination of your research project. You will be supported by a series of lectures, seminars, and tutorials.
30.00 credits
This module is concerned with the continued exploration and refinement of techniques, themes and tools that will inform an innovative approach to idea generation and insight gathering. The module places emphasis on the completion of a significant body of creative work that strategically reflects the individual's interests, achievements and ambition at Level 6. It requires work which demonstrates diversity of content and imaginative and appropriate realisations of design-led solutions to a professional standard.
60 credits
This module is concerned with supporting the practical and strategic development of a professional body of work that accurately reflects the consolidation of an individual's design practice endeavour at level 6. Providing the opportunity to identify personal attributes and strengths, to critically edit and select from project work, to manage, organise and refine that work as required, for effective portfolio presentation across a range of appropriate professional formats. In addition, preparation for employment or postgraduate study will be undertaken, informed by industry professional talks and seminars on relevant self-promotional techniques and approaches.
Future Skills and career opportunities
Our Graphic Design graduates are renowned for being autonomous, versatile and entrepreneurial visual communicators. Many graduates develop their own design practices, while others choose to take postgraduate courses before embarking on their careers.
They are employed worldwide in the fields of branding, advertising, digital moving image, typography, interactive design, packaging and 3D design, photography, information design, and sustainable and experiential design.
Our Future Skills programme is embedded within the Graphic Design BA (Hons) curriculum and throughout the whole Kingston experience. Its purpose is to help you to become a future-proof graduate by providing you with the skills most valued by employers, such as problem-solving, digital competency and adaptability.
As you progress through your degree, you'll learn to navigate, explore and apply these graduate skills. You’ll also understand how to demonstrate and articulate to employers how Future Skills give you the edge.
At Ji8¸£ÀûÍø, we're not just keeping up with change, we're creating it
For more information on how Kingston prepares you for the future job market, visit our Future Skills page.
Teaching and assessment
Scheduled learning and teaching on this course includes timetabled activities including lectures, seminars and small group tutorials.
It may also include critiques, project work, studio practice and performance, digital labs, workshops, and placements.
Outside the scheduled learning and teaching hours, you will learn independently through self-study which will involve reading articles and books, working on projects, undertaking research, preparing for and completing your work for assessments. Some independent study work may need to be completed on-campus, as you may need to access campus-based facilities such as studios and labs.
Our academic support team here at Ji8¸£ÀûÍø provides help in a range of areas.
When you arrive, we'll introduce you to your personal tutor. This is the member of academic staff who will provide academic guidance, be a support throughout your time at Kingston and show you how to make the best use of all the help and resources that we offer at Ji8¸£ÀûÍø.
A course is made up of modules, and each module is worth a number of credits. You must pass a given number of credits in order to achieve the award you registered on, for example 360 credits for a typical undergraduate course or 180 credits for a typical postgraduate course. The number of credits you need for your award is detailed in the programme specification which you can access from the link at the bottom of this page.
One credit equates to 10 hours of study. Therefore 120 credits across a year (typical for an undergraduate course) would equate to 1,200 notional hours. These hours are split into scheduled and guided. On this course, the percentage of that time that will be scheduled learning and teaching activities is shown below for each year of study. The remainder is made up of guided independent study.
- Year 1: 41% scheduled learning and teaching
- Year 2: 34% scheduled learning and teaching
- Year 3: 26% scheduled learning and teaching
The exact balance between scheduled learning and teaching and guided independent study will be informed by the modules you take.
Your course will primarily be delivered in person. It may include delivery of some activities online, either in real time or recorded.
Types of assessment
- Year 1: Coursework 100%
- Year 2: Coursework 100%
- Year 3: Coursework 90%; presentation 10%
Please note: the above breakdowns are a guide calculated on core modules only. If your course includes optional modules, this breakdown may change to reflect the modules chosen.
We aim to provide feedback on assessments within 20 working days.
Your individualised timetable is normally available to students within 48 hours of enrolment. Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled learning and teaching can take place on any day of the week between 9am and 6pm. For undergraduate students, Wednesday afternoons are normally reserved for sports and cultural activities, but there may be occasions when this is not possible. Timetables for part-time students will depend on the modules selected.
To give you an indication of class sizes, this course normally attracts approximately 110 students per year and tutorial group sizes are normally 15-30. However this can vary by module and academic year.
Fees and funding
| Fee category | Fee |
|---|---|
| Home (UK students) | £9,535* |
| International | |
| Year 1 (2025/26): | £19,500 |
| Year 2 (2026/27): | £20,300 |
| Year 3 (2027/28): | £21,100 |
The tuition fee you pay depends on whether you are assessed as a 'Home' (UK), 'Islands' or 'International' student. In 2025/26 the fees for this course are above.
For courses with Professional Placement, the fee for the placement year can be viewed on the undergraduate fees table. The placement fee published is for the relevant academic year stated in the table. This fee is subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body.
* For full time programmes of a duration of more than one academic year, the published fee is an annual fee, payable each year, for the duration of the programme. Your annual tuition fees cover your first attempt at all of the modules necessary to complete that academic year. A re-study of any modules will incur additional charges calculated by the number of credits. Home tuition fees may be subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body. Full time taught International fees are subject to an annual increase and are published in advance for the full duration of the programme.
Eligible UK students can apply to the Government for a tuition loan, which is paid direct to the University. This has a low interest rate which is charged from the time the first part of the loan is paid to the University until you have repaid it.
Scholarships and bursaries
For students interested in studying this course at Kingston, there are several opportunities to seek funding support.
Additional course costs
Some courses may require additional costs beyond tuition fees. When planning your studies, you’ll want to consider tuition fees, living costs, and any extra costs that might relate to your area of study.
Your tuition fees include costs for teaching, assessment and university facilities. So your access to libraries, shared IT resources and various student support services are all covered. Accommodation and general living expenses are not covered by these fees.
Where applicable, additional expenses for your course may include:
Our libraries have an extensive collection of books and journals, as well as open-access computers and laptops available to rent. However, you may want to buy your own computer or personal copies of key textbooks. Textbooks may range from £50 to £250 per year. And a personal computer can range from £100 to £3,000 depending on your course requirements.
While most coursework is submitted online, some modules may require printed copies. You may want to allocate up to £100 per year for hard-copies of your coursework. It’s worth noting that 3D printing is never compulsory. So if you choose to use our 3D printers, you’ll need to pay for the material. This ranges from 3p per gram to 40p per gram.
Ji8¸£ÀûÍø will pay for all compulsory field trips. Fees for optional trips can range from £30 to £350 per trip.
Your tuition fees don’t cover travel costs. To save on travel costs, you can use our free intersite bus service. This route links the campuses and halls of residence with local train stations - Surbiton, Kingston upon Thames, and Norbiton.
There may be costs for participating at external shows and exhibitions, such as travel costs, which will vary according to the location. The approximate cost of participating in the third year (level 6) show is £150.
Course changes and regulations
The information on this page reflects the currently intended course structure and module details. To improve your student experience and the quality of your degree, we may review and change the material information of this course. Find out more about course changes
for the course are published ahead of each academic year.
Regulations governing this course can be found on our website.
Key information
The scrolling banner below displays some key factual data about this course (including different course combinations or delivery modes of this course where relevant).
