Ms Nataliya Kocheva
Faculties, deparments and locations
- Faculty of Business and Social Sciences
- Department of Accounting, Finance and Informatics
- Kingston Business School
- Kingston Hill
Lecturer in Operations and Project Management
- Email:
- [email protected]
About
Before I started working in the commercial world, I have extensive experience as a professional athlete, where I had numerous international and national achievements, one of which was a bronze medal at the World Handball Championships 1989.
I have worked as a consultant and market researcher for 20 years in Bulgaria and UK with many professional organisations including various for-profit and non-profit sports clubs and organisations.
I have been teaching since 2019 as an HPL at Ji8¸£ÀûÍø across different departments aligning modules such as Entrepreneurship in SMEs, International Business and Trade, International Business Operations and Project Management.
I am currently working on a PhD which investigates the connection between the elite football club and their academy.
Qualifications
- BSc (Hons) Business Management, Ji8¸£ÀûÍø
- MSc International Business Management with Project Management, Ji8¸£ÀûÍø
- MRes Business and Management
- Prince2 and Agile
- Causal DAG HarvardX
Domains
I am currently working on my PhD while teaching
BB5109 Contemporary Project Management
BS6205 Entrepreneurship in SMEs
Course director
Courses taught
Qualifications
- MRes Business and Management
- (In progress) PhD investigating the connection between the elite football club and their academy.
I have extensive experience as a professional sports athlete, coach and market researcher in Bulgaria and in the UK working with sports associations, elite sports clubs, schools and businesses.
For more than 20 years, I consulted various for-profit organisations (from SMEs, Agriculture, logistics and HVAC); non-profit and professional sports clubs (sports bodies, schools, London boroughs and professional sports clubs in Bulgaria and the UK), where I had the opportunity to work and manage different stakeholders focusing strategy and improving operating performance.
Qualifications and expertise
- Fellowship of the Higher Education Academy
I am Module Leader of BB5109 Contemporary Project Management
Publications
Leveraging AI for strategic foresight : unveiling future horizons
Fitkov-Norris, Elena and Kocheva, Nataliya (2025). In: Crawford, Megan M., (eds.) and Wright, George, (eds.), Improving and enhancing scenario planning : futures thinking. Cheltenham, U.K.: Edward Elgar Publishing, pp 285-304
Are we there yet? Thematic analysis, NLP, and machine learning for research
Fitkov-Norris, Elena and Kocheva, Nataliya(2023). In: 22nd European Conference on Research Methodology for Business and Management Studies (ECRM 2023), 6 Sep 2023 :Lisboa, Portugal
Causal AI as a tool for enhancing strategic foresight
Fitkov-Norris, Elena and Kocheva, Nataliya(2023). In: Scenario Planning and Foresight 2023 : Advancing Theory and Improving Practice, 10-11 Jul 2023 :Coventry, U.K.
Kocheva, Nataliya and Sakellariou, Evy(2023). In: Festival of Learning 2023, 22 Jun 2023 :Kingston upon Thames, U.K.